Hot on the tails of my last vegetarian post, I learn the City of Ghent has a weekly “Veggie Day”:

The Flemish city of Ghent has designated every Thursday as “Veggiedag” — Veggie Day — calling for meat-free meals to be served in schools and public buildings, and encouraging vegetarianism among citizens by promoting vegetarian eateries and offering advice on how to follow a herbivorous diet.

(h/t Caroline, who got it from here.) If you read the article, the day is (predictably) not gaining full compliance from its meatier citizens. But as a public awareness campaign, this is a great step. Imagine if New York declared a meatless day once a week. Sure, millions of people would ignore it, but even a few thousand conscientious meat-eaters might participate. I’m thinking of the kind of consumer who has considered the ethics of their diet but lacked the drive to forgo meat entirely. I’m thinking the impact would be noticed pretty quickly.

Of course, I think it would have at least as large an effect (likely larger) if people starting avoiding corn-fed livestock and eating beef only when it was grass-fed, but until that becomes even a remote likelihood, veggie days wouldn’t be that bad of quick fix.